NASCAR: REBRAND — Conner OBrien

NASCAR on FOX commissioned a full rebrand of its iconic broadcast graphics, spanning the show open through the in-race graphics package.

The goal was to inject greater energy, speed, and intensity while honoring the grit and spectacle of the sport.

The system leaned into a hyper-real aesthetic, using race-derived materials and textures to create a tactile, high-impact visual language.

Focus: Broadcast Rebrand, Hyper-Real Design
Role: Senior Motion Designer | Design Lead
Studio: BigStar

*Additional work available upon request.

material & light explore