NASCAR on FOX commissioned a full rebrand of its iconic broadcast graphics, spanning everything from the show open to the in-race graphics package.
The goal was to inject greater energy, speed, and intensity while honoring the grit and spectacle of the sport.
The system leaned into a hyper-real aesthetic, using race-derived materials and textures to create a tactile, high-impact visual language.
Key Contributions
Led motion design across the broadcast rebrand
Defined and executed the visual language
